Concentration in the Media and other Key Terms..

A term coined from Herbert Schiller is 'corporate speech'.  This term refers to the speech activity of corporations. Corporations speak through many vehicles.  This generation of mass audience has a mass voice, even though we don't voice it simultaneously.
Media concentration:  Where power is allocated in the media.  Concentration of ownership is concentration of power.
Broadcast monologue media: A massive audience engaged in television/media source or program.  A good example of this is the television show 'Married With Children'.

In present day, broadcast monologue media no longer exists.
The market audience today is very fragmented.  The marketplace and the media are both ideological systems.

Dr. Strangelove's three generations of participants in the media:
1) Previous generation- Industrial
2) Current generation- Knowledge
3) Future or Next generation- Post capitalist cultural production

Post capitalist cultural production involves the participants creating non-marketed things.
i.e. Facebook profiles, wikipedia pages, youtube accounts... In other words, things that re-enforce commercialism.
What does corporate/capitalistic America want us to think as consumers?  "Shopping is good!""I'm so stressed out, BUYING something will help me feel better!"  "We are going to BUY pink to support a good cause!" "Let's BUY green to support the environment!"  "Lets celebrate what we BUY!"

If we can be certain of one thing, it is that men run media.  This directly related to gender in the media and how the different sexes are represented.   During the feminist movement, Lucky Strike cigarette company changed its logo and shortly after greatly increased its sales.  "Have a smoke, you deserve it."  I could not find a picture of that logo but I did find this one, which has feminism written all over it:

    Race: How it is portrayed in the media.  Stereotypes seemed to be re-enforced always.  A good example of this during Hurricane Katrina in New Orleans.  The news would always show african-americans stealing and caucasians running.      

Idiosyncratic: Something that is different, eccentric and viral.  Often imitated by others.

A good example of this was the JK wedding shown to over 65 million viewers on youtube and was later imitated by hundreds.  This is rapid innovation in cultural forms.

Rapid innovation in technical knowledge was demonstrated in the 1480's when the 'Gutenberg Printing Press' was the dominating media source in Europe.  The 50 years that followed this a new religion was formed and it is rumoured that the most books in history were produced.

Cultural forms change every decade or so.  Nowadays it is totally normal to walk down the street with a coffee in your hand. Less than 15 years ago, this would be seen as completely out of the norm.  Having a camera and cell-phone in hand is also seen a normal, cultural form in present-day.  10 years ago this would not have been the case.
Media culture: Media is central to our contemporary culture.  Media is culture.  Culture is Media.

Collective wealth of the land has been privatized...i.e. land, forests, mineral water...

        
  Values of the elite are conveniently the values and interests of regular people.