A fan has a particularly intense and emotional relationship with any given media product.
Corporations are adapting to fan culture. What's good for the fan is good for business.
According to Dr. Strangelove, one of the main characteristics of professional art is appropriation.

"Every year the internet exists, I become more stupid. I rely on the internet to tell time, to spell..."- Dr. Strangelove
One of the biggest differences between this generation and the last few, with regards to media, is that older generations could do some stupid, highly regrettable things in there lives, whereas in present-day and in the future everything is recorded. This generation, and certainly ones in the future, record, film and tape everything in one way or another. Two factors changing; memory system and identity.
Intertextuality: State of story-telling that goes back to antiquity. In other words, stories referring to stories.
Another important term from Henry Jenkins is 'participatory media'. The term is self-explanatory. It refers to a persons level of participation in the media. As Dr. Strangelove always eludes to, the classic example of the 'couch-potatoe' participant from older generations compared to today's co-creating and aggressive participant. Passive consumption <-------------> Active participant.
John Fiske argues that 'active audience' is a concept that came out of the 1980's. He described the present day participant as part of a hyperactive audience. For example, we can address ideological and political issues through participatory media. A good example of this is what I am doing right now. Blogging!
Another important term from Henry Jenkins is 'participatory media'. The term is self-explanatory. It refers to a persons level of participation in the media. As Dr. Strangelove always eludes to, the classic example of the 'couch-potatoe' participant from older generations compared to today's co-creating and aggressive participant. Passive consumption <-------------> Active participant.
John Fiske argues that 'active audience' is a concept that came out of the 1980's. He described the present day participant as part of a hyperactive audience. For example, we can address ideological and political issues through participatory media. A good example of this is what I am doing right now. Blogging!
No comments:
Post a Comment