Media and it's Mass Power

Media: Anything that has a communicative element.  In this regard, media shapes message.  When looking at media and democracy, it is easy to see that the two are closely related in terms of representation.

Noam Chomsky, one of the most highly disputed, quoted intellectuals states democracy is both good and bad.  He elaborates on this point by declaring that democracy is a system that perpetuates the upper class and privileges the rich.

Scholars such as Noam Chomsky, amongst others cannot be discounted because they are well respected in there given field.  They are where they are for a reason.  This doesn't mean you have to believe what they say but you should listen.

Corporations have the dominant speech power (i.e. Coca Cola).

Capitalism, as defined by Dr. Strangelove: An ideological system of economic exchange based upon wage labor.

Egalitarianism is a belief of thought that favours equality of some sort.  In other words: EVERYONE SHOULD BE TREATED EQUALLY, on all dimensions including race, gender, religion, political affiliation, cultural heritage, social status and economic status.

Mass Media is defined by its ability to create a massive audience.  It eliminates competition (not all of it, there is always competition).  It is oligopolistic.  In another words, it is a market form that is dominated by a small number of sellers.  Internet is NOT a mass media YET.  Mass media simultaneously reaches a large audience.

Propaganda is a dominant force that wants us to think that THERE interest is OUR interest.

For example; "General Motors interest is the interest of America."

Ideology: where power is exercised through ideas.