Funny example: Moe Syzlak from 'The Simpsons' comments on the giant blinking eye he has set up above his bar as decoration saying, "it's weird for the sake of being weird".
Context is very important in determining meanings, i.e. "Hi", "Hello", "I love you"...
Virtual reality= computers, television and internet: putting ourselves in virtual places in the computer.
Privacy: A modern notion created along with industrialization, i.e. the bedroom was invented in the production of privacy. Privacy is something we value but we don't have. It is a concept that is poorly protected by policy.
Compulsory Visibility: We are compelled to be visible through apparatuses of society. We are constantly revealing ourselves through insurance, taxes, medical forms...etc..
Person of the year and Facebook creator, Mark Zuckerberg, wants radical transparency for all of us.
"I try to make the world more open."- Mark Zuckerberg
We buy into the liberal system. i.e. No limit to speech, power or personal wealth.
As Michel Foucault states, "Wherever we find ideology/power at work, there will always be resistance."
Propaganda is never 100% effective and it never lasts long.
Diversity: If you have a characteristic that is significant in one system, it is most likely repeated in other systems. According to Dr. Strangelove, it seems like the belief system of capitalism reduces diversity and originality. In the context of media, diversity has contradictory genres with the same intention of converting the audience into consumers.
A Marxis concept is 'false consciousness'. This term is essentially the idea that we are all experts in deceiving ourselves. Society produces false consciousness within us. The core of this way of thinking relates to consumption and happiness.
Demassification: 7 billion people on the planet; What makes you so special? - This notion of the 'crowd' or 'mob' became a concept because there are so many of us. The advertising system demassifies products to enhance the concept of individuality. The notion that the product is made 'just for you'.
Dematerialization: A way of looking at the transformation of 'materials of products' to 'material of ideas'. Materials have gone from raw utility, to something to identify with).
Media Conglomerates: NBC- more than a news broadcast...public relations company?
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