Corporate Media and Interests of the 'Elite'..

Horizontal integration, in the context of media, relates to taking as big a slice of the pie as possible with respect to business.  Whereas vertical integration relates to expanding business in various ways.  For example, Disney took there cartoons and made movies, theme parks, toys, rides and images.

Cultural imperialism is made up of two types of power; 1) Cultural (i.e. convincing the rest of the world that the American way of life is the best way of life).
2) Military.

Taste: Corporate media being the greatest 'taste-maker'.  Different races have different tastes. i.e. Justin Bieber's haircut.

Setting taste dictates consumption.

The 'elite' use policy from government to convince people that 'there interest' is 'our interest'.

Sense-ratio: The idea that there is a natural balance between things.

Bias: Create by newspaper in 1930's, 40's and 50's.  It always exists and there is no bias-free perception.

Empire- A system of systems.

"You can be an amateur and a professional at the same time" - Dr. Strangelove

Neutrality:  The idea that some people think the internet should be completely open.

Fair rights: The historical right that we have the right to manipulate things.

-Manipulation of the Truth-

Digital divide: Relates to the un-equal distribution of information technology to 3rd world countries.

Bulcanization: Do we use the internet to brighten up our view or for our own selfish needs?

"Never hold on to tightly to our ideas"- Dr. Strangelove

Code-Base Regulation: Collective intelligence regulation.